The 2025 NFL Draft has concluded, leaving Green Bay with a legacy that extends beyond the football field. As visitors return home and preparations begin for next year’s event in Pittsburgh, the impact on Green Bay is evident in various community initiatives and economic contributions.
During the draft week, numerous community events were organized by the NFL. These included tree planting at Amelia Cornelius Culture Park, feeding local families at the New Community Shelter, fundraising to combat student hunger at ‘Taste of the Draft,’ and supporting Habitat for Humanity’s building efforts. Local schools also hosted educational events focused on mental wellness and football.
On April 24, representatives from the NFL, Green Bay Packers, and Oneida Nation addressed the digital divide affecting Oneida Nation youth by donating a $150,000 grant to Compudopt. This nonprofit will provide 500 devices to students at Oneida Nation School for use both at school and home.
Brad Toll, CEO of Discover Green Bay, highlighted how materials used during the event were donated to local nonprofits. “When the actual event is over…this is an event that just keeps giving back to the community,” he said. Additionally, leftover food from catered events was donated to food banks and shelters.
Touch Down Downtown was a campaign aimed at drawing visitors downtown when draft activities were closed to the public. It featured a music festival, farmers market, booyah competition benefiting nonprofits, and Packers Heritage Trail activities. Jeff Mirkes of Downtown Green Bay Inc., reported that despite poor weather conditions during their Booyah Battle event all stands sold out before it ended with proceeds totaling $20,000 going directly to local nonprofits.
Aaron Popkey of the Green Bay Packers stated that hosting such events proves Green Bay’s capability for larger gatherings: “those memories will live on…we’ve got a lot to look forward to moving ahead.”
Brown County Executive Troy Streckenbach praised efforts showcasing Wisconsin through this major event: “We just really did a great job.”
Looking ahead towards hosting duties next year in Pittsburgh Jerad Bachar CEO of Visit Pittsburgh anticipates benefits from increased publicity stating: “The bigger brand from city standpoint easier it is attract visitors increase economic impact.” Visit Pittsburgh plans track success through metrics like economic impact development projects attendance data legacy impacts involving youth programs charities environmental engagement among others.
